September 2021

Having been running businesses for close to 40 years of which 33 were in the advertising industry, I thought I would write an article on how to get the most from your advertising. To put it very simply, “If it doesn’t sell, it isn’t creative” – a quote from David Ogilvy. We have to be […]

This article is dedicated to a great friend of mine – she knows who she is – as she is a great Star Wars fan.  I love this quote so much and really rip into people who say to me “I will try”. You cannot try anything. You either do it or you don’t do

How many times during your life – because of experiences you have encountered – has someone said to you “You were lucky”. Do you really believe you were lucky and that it just happened? Maybe if you won the lottery then yes, but other events? Do you really believe that we get to where we