Articles & Useful Information

DO YOU KNOW YOUR TARGET MARKET?

Having been running businesses for close to 40 years of which 33 were in the advertising industry, I thought I would write an article on how to get the most ...
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DO OR DO NOT – THERE IS NO TRY

This article is dedicated to a great friend of mine – she knows who she is – as she is a great Star Wars fan.  I love this quote so ...
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DO YOU THINK YOU ARE LUCKY?

How many times during your life – because of experiences you have encountered – has someone said to you “You were lucky”. Do you really believe you were lucky and ...
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OBSERVE THE MASSES AND DO THE OPPOSITE

Decisions we make throughout our lives will lead us down certain paths. There is no guarantee they are the right path, so we have to stop and check on a ...
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UNDER PROMISE, OVER DELIVER

In my humble opinion and based on close to 40 years business ownership, we should ALWAYS over deliver. It is because I always did this that I managed to keep ...
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JUST HOW IMPORTANT IS RESPECT?

I was watching a Gerard Butler movie last night – “Law abiding citizen” – with my wife and a big part of the story was about respect. Now if you ...
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